Winning with Shares

Everything You Need to Know to Invest Wisely and Profitably in the Stock Market
224 pages
Hodder & Stoughton Ltd (November 1, 2001)
ISBN-10: 0340793384
ISBN-13: 978-0340793381

The first thing that strikes you about this guide to investing in the Stock Market is the unmistakable straight-talking charm of Alvin Hall, presenter of BBC TV's Your Money or Your Life. As on the TV series, his no-nonsense style manages to make a dry and complex subject highly accessible. His message is clear: you don't need to be a genius to succeed in the stock market, but you do need discipline, patience and a little luck. However, there is no reward without risk and a key theme of the book is helping you to understand your own risk tolerance. With this understanding, you can learn to make informed choices about your investments. The book is clearly structured, explaining the basic operation of the stock market in everyday language. Using practical examples and clear definitions, it helps you to identify the kind of investments that are most suitable for you and develop an investing style that suits your personality and circumstances. The book is not highly technical, but it does provide basic analysis techniques to minimize risk and maximize reward, along with guidance on choosing an appropriate broker for your needs. There are no get-rich-quick formulas here; Hall's personal preference is for long-term growth in companies that he understands. However, there are explanations of proven investment strategies, company share schemes and online investing. This book is clearly more specialized than Hall's popular Money for Life, which is a general guide to money management and financial planning. But if you are interested in investing, or have some experience but want to learn more, this is a delightfully clear and competent guide. (Kirkus UK)